Applications

Shelf Placement
Market Insights offers you the visual apparatus needed to gather a more complete and accurate assessment of your plan-o-grams, new products, line extensions, and facings.

Packaging
Market Insights allows you the opportunity to take a closer look at how the average consumer "sees" your product in terms of packaging impact, visibility, and competitive comparisons.

Merchandising
Market Insights provides an invaluable vehicle for viewing displays, shelf talkers, cross merchandising, and competitive on-pack promotions. Our photographic service can help you zero in on possible problem areas.

Deliverables

Our final product is available in two presentational styles, Photographic Portfolios or CD-ROM. These photographs are then alphabetized and labeled by category, chain, and market. You will receive three Photographic Portfolios or CD-ROMs—separated according to food, drug, and mass merchandise chains. Each photograph is taken in approximately five foot increments down the aisle until the category is completed. Our photographic audits are conducted 3 times annually, to correspond with holidays and special events<